Just like your personal identity makes you uniquely you, your brand identity is the special sauce of your busines that sets you apart from every other business like yours. It’s what shapes your company.
Your design assets are the tangible elements that will determine how your brand is perceived. Things like your logo, your packaging, your web design, your social media graphics, your business cards and the uniforms your employees wear.
In other words, nailing your design = nailing your brand identity = building a successful business that’s an accurate representation of who you are as a brand.
DEVELOPING YOUR BRAND DESIGN
Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity.
The building blocks you’ll want to determine before you create your design assets include: typography, color palette, style guide, and complexity or simplicity of your brand.